Bose
Art Direction

Freelance Art Director (2025)
Art Director Co-op (2024)

During my time at Bose, I worked on a variety of projects, ranging from the FY24 sizzle reel to new product launch assets to designing an employee resource group logo, all guided by the brand’s anthem “Sound is power.”

Bose SoundLink Max Portable Speaker Product Launch Assets

Under the guidance of the Senior Art Director, I designed the product launch assets for the Bose SoundLink Max Portable Speaker, including reseller and DTC assets that live on socials, site, and in-store graphics. To magnify and compliment the campaign visuals and headline “Run the vibe,” we created assets in both blue and red that capture the day-to-night energy that the speaker brings.

Editorial Stories

Another long-term project I worked on was the editorial stories that live on the site’s stories and collabs hubs. I worked with a copywriter, the editorial team, and the partnerships team to design layouts and to define a new visual style for collabs stories, including ones that feature the partnerships with NME, John Summit, Anthony Edwards, Paige Bueckers, and Azzi Fudd.

FY24 Sizzle Reel (Style Shots)

To wrap up Bose’s FY24, we created a sizzle reel featuring highlights from the fiscal year to be shown at an all-employee meeting led by Bose’s CEO Lila Snyder. I oversaw the storyboarding, direction, and revisions of the video.

ART DIRECTOR PAULA CHUNG
VIDEO EDITOR OLIVIA MATERETSKY
COPYWRITER CAMILLE RUYKHAVER

Bose QuietComfort Ultra Earbuds
Costco In-Store Display Graphics

I collaborated with the Creative Director to design retail signage for Costco, including the podium, pull cards, and pallet skirt, translating brand guidelines into high-impact in-store experiences. Pulling from the product campaign color palette, the bright yellow across the signage ensures strong product visibility and brand consistency.

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Paula Chung

PHOTO

INFO

PHOTOGRAPHER & DESIGNER

Paula Chung

Based in NYC, Raised in Seoul