Bose
Art Director Co-op (2024)
Freelance Art Director (2025)
During my time at Bose, I worked on a variety of projects, ranging from the FY24 sizzle reel to new product launch assets to designing an employee resource group logo, all guided by the brand’s anthem “Sound is power.”
Bose SoundLink Max Portable Speaker
Product Launch AssetsUnder the guidance of the Senior Art Director, I designed the product launch assets for the Bose SoundLink Max Portable Speaker, including reseller and DTC assets that live on socials, site, and in-store graphics. To magnify and compliment the campaign visuals and headline “Run the vibe,” we created assets in both blue and red that capture the day-to-night energy that the speaker brings.
Editorial Stories
Another long-term project I worked on was the editorial stories that live on the site’s stories and collabs hubs. I worked with a copywriter, the editorial team, and the partnerships team to design layouts and to define a new visual style for collabs stories, including ones that feature the partnerships with NME, John Summit, Anthony Edwards, Paige Bueckers, and Azzi Fudd.
FY24 Sizzle Reel (Style Shots)
Art Director: Paula Chung
Video Editor: Olivia Materetsky
Copywriter: Camille Ruykhaver
To wrap up Bose’s FY24, we created a sizzle reel featuring highlights from the fiscal year to be shown at an all-employee meeting led by the CEO. I oversaw the storyboarding, direction, and revisions of the video.